• CREATES synergies between art, science and industry through Mixed Reality tools and interdisciplinary partnerships
  • SUPPORTS steady development and activity of a creative production setting, allowing artists, technicians and content experts to collaboratively design, produce, install and promote interactive digital Mixed Reality content
  • ENABLES new perspectives on public space and its digital uses through artistic intervention and by using artistic views and methods of knowledge exchange during the development, creating new experience for everyone involved

The developed tools and content will be presented in form of 3 subproject topics and their best-practice examples:

META² + UNREAL - focuses on multi-user and multimodal experiences and supports artists in their digital visions, it is a continuation of successful series of exhibitions and conferences organized by the NRW Forum.

DIGITAL URBAN EXPERIENCE - interactive visualizations and moving images presented on kinetic displays and through projection mapping technology.

AUGMENTED HUMAN SOCIETY - through their digital extensions, augmented humans are preocupied with the dualities of real and virtual, local and global, online and offline and the utopian or dystopian reflections on the future of public space.

Photo credits: NRW Forum, tennagels Medientechnik, Hochschule Düsseldorf

PROJECT PARTNERS

Hochschule Düsseldorf (HSD) coordinates the project and contributes with the expertise in mixed reality, real time 3D-applications and interdisciplinary cooperation. The combination of real and virtual content with the use of the most recent available technologies is supported by the Research & Development in creation of innovative, state-of-the-art applications.

NRW-Forum is an international exhibition center for photography, pop and digital culture. It emphasizes knowledge transfer, cultural education and active participation, especially in the areas of media literacy and understanding of technology. Their extensive network supplies MARTA with artistic and creative input, resulting in new exhibition formats developed together with MARTA team.

LAVAlabs moving images offers the know-how in visualization of digital content for film and media. Their creative input end expertise in MARTA include creation of concepts, 3D-models and animations, as well as development of VR-content and immersive storytelling, all adapted for the artistic requirements of individual subprojects.

tennagels medientechnik develops and produces light installations, LED-products and kinetic solutions for temporary exhibitions or permanent use. They focus on development of interactive and individual media installations in public space, which provides MARTA with the necessary know-how and tools required for bringing the project into the open space.

MARTA project (04/2018 - 03/2021) is funded by the European Regional Development Fund (EFRE) and the Ministry of Economic Affairs, Innovation, Digitization and Energy of NRW.